1954 Motorola Portable Radios


The most notable thing about this ad is that its focus is clearly on the colors in which they’re available: dove Gray, Leaf Green, Cherry Red, Mocha, Clover Pink, Azure Blue, Black, Grass Green, Middy Blue, Flame, Hot Chocolate and Maroon.

Digging deep into the fine print we find technical features but on the surface, it’s all about exterior aesthetics.

From Classic Ads – Music Equipment

Looking past the rainbow, these units boast “instant warm-up” (when’s the last time you waited for any electrical appliance to “warm up”?) and instant switch from AC to DC. Two things that have passed entirely from our collective consumer consciousness.

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1 Comment

Filed under Entertainment, music equipment

One response to “1954 Motorola Portable Radios

  1. Re: “When’s the last time you waited for any electrical appliance to ‘warm up’?” If you substitute “boot up” for “warm up,” then the last time was about an hour ago as I waited for my Windows computer to complete its start-up cycle.

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