1967 Dash Detergent and One-A-Day Vitamins


It’s a two-fer Saturday here on Golden Oldie Ads…

1967 Dash Laundry Detergent

There are several things about this advert that get ones attention.

Firstly, the hairstyle is to die for. Geometry all the way. The photo just screams 1960s. I’m also stunned at the text which indicates that most laundry detergents require over a cup of detergent per load. Even a large box wouldn’t last more than a couple of weeks. Perhaps people just didn’t wash their clothes as frequently 50 years ago?

It’s also noted that unlike other detergents, Dash is for laundry only. This was apparently a novel idea in the day. Oh, and keep in mind that you can’t use Dash with your tub and wringer. It’s only for automatic washers. Yeesh.

From Classic Ads – Household Misc

1967 One-A-Day Vitamins

This ad makes me want to get on a soapbox in about 10 different ways. Firstly, I’m vastly unimpressed at the picture this paints of women. Apparently they’re vain and shallow creatures who go to ridiculous lengths for something as vaguely defined as ‘beauty’. It’s always been my long-held belief that the cosmetic industry is self-perpetuating. Just leave your faces alone and they’ll be just fine.

Apparently too the average woman in 1967 was dieting and found nothing more exciting than trying on a new shade of lipstick. *grumble* At least the advertisers are trying to emphasize health in some vaguely selfish way.

From Classic Ads – Misc Personal Items
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1 Comment

Filed under Household, Peronsal Grooming

One response to “1967 Dash Detergent and One-A-Day Vitamins

  1. Re the One A Day ad – yeah, there’s a reason that second wave feminism was about to bubble up to visibility in the late sixties! Awful as it is, this is actually a relatively respectful take on women for the time…it assumes that our little bubble brains can grasp that health is desirable, even more desirable than beauty.

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