Yesterday when we visited Popular Science in the 1970s, we found our magazine’s audience to be handy and practical people. Today we visit the Literary Digest over a century ago and the readers of this little publication have a lot of money to spread around. So let’s see what the richest or the rich were doing with their money in 1911. Cover price for this mag: 10 cents. That’s a modest $2.30 adjusted for inflation.
The cruise industry was alive and well. You could take a 78-day cruise for $325.
Not feeling like cruising? How about the train or perhaps a trip to Cube, “A winter paradise”
For those days when you’re not feeling up to traveling, there are plenty of miracle medicines to save the day including Sanatogen. 15,000 physicians approve, after all.
How did our affluent readers make all their money? Manhattan real estate and 5% Municipal bonds, of course!
This was a time much different than today. When’s the last time you bought a book that advertised its weight let alone one that was 13 pounds?
When they weren’t investing or reading their really heavy books there was much luxurious food! This Cream of Wheat ad today would get someone firebut I post it here as a relic of an archaic value system that made this sort of thing not only acceptable but a good advertising tool.
Prefer your cereal cold rather than warm? Post Toasties…
…go well with a bit of sugar.
And the immortal Chiclet has been around literally forever. For sale at the “better sort of stores” the ad croons.
Lastly, the rich wouldn’t be the rich without a car or four. The Cadillac auto is a car for “discriminating motorists, those to whom price is only a minor consideration.”