Category Archives: Coffee

Maxwell House Coffee – December 30, 1933

When I first saw this advert, the thing that occurred to me most strongly was that the ad featured Alan Hale, the Skipper on Gilligan’s Island.

From Classic Ads – Food And Drink

That was until I realized that the ad was printed when Alan was only 12. It’s funny how little people have changed over the decades. It’s not Alan, it’s Captain Henry, Charles Winninger from the Maxwell House Show Boat! Check it out on the NBC Thursday Night Coast-to-Coast Hookup! Just tune your radio dial to 1933.

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George Washington’s Instant Coffee 1920

First of all, it’s not THAT George Washington. This George Washington was a Belgian inventor holding patents for a few dozen products including instant coffee. His company was created in 1910 and the brand lasted until 1961 when it was discontinued.

1920 George Washington Coffee

1920 George Washington Coffee

Ad Text:

Made in the cup at the table
The Easier kind of Coffee – No Coffee Pot Needed
G. Washington’s coffee dissolves instantly in hot or cold water. Absolutely pure, delicious coffee always. Each cup to order.

All the preparing scientifically and perfectly done by Mr. Washington’s refining process – which eliminates the woody fibre, chaff and waste.

Send 10c for a Special Trial Size. Recipe Booklet Free.

Admittedly, the need to state that there’s no woody fibre or waste in the coffee gets my attention. Food and beverage quality fail 90 years ago.

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Maxwell House Coffee – 1910

Everyone’s heard about Maxwell House Coffee, Good to the Last Drop!  But this ad has the bonus that it also mentions that more obscure product Maxwell House Tea.  At over 100 years old, this ad also treats us to a mode of dress not often seen in the coffee drinking masses of today.  Note too the pipe.

Maxwell House Coffee - 1910

Ad Text:

In its flavor as unchanging as time.  The same yesterday, today and tomorrow.

— If you cannot buy “Maxwell House” in your locality, write to our nearest plant for prices, and give the name of your dealer.

It’s interesting to note the emphasis on consistency of the product. This from a time in history when you might not necessarily get the same product with every purchase.

So would you buy this product?  Good vibes or bad ones?

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