Category Archives: Drinks

Who’s drinking all that Diet-Rite Cola? 1965

The answer to the title question seems to be….

  • a woman on a boat who looks like she just got done doing a cigarette ad.
  • a guy who was cut out of some other ad and pasted sloppily over a picture of a cornfield
  • a boy at a baseball game who’s way too happy to be drinking a diet drink
  • another woman who’s wearing a dress made from set of really ugly drapes

Diet-Rite Cola 1965

Ad Text:

Diet-Rite is the new family favorite of millions – the best-tasting cola you can buy. Better-tasting than old-time favorites… or their low-calorie offshoots. No sugar at all. Less than 1 calorie per bottle. Bring home a carton of Diet-Rite Cola for your family…today!

One must admit that this ad certainly wins the prize for most hyphens and unnecessary ellipsis in a paragraph. But then it was 1965, an age when the U.S. had tons and tons of extra punctuation just laying around not being used for anything.  Also, I can’t help but be shocked at their low-blow pot-shots… at old-time favorites…

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Filed under Drinks, Food and Drink, Other Soda

Maxwell House Coffee – 1910

Everyone’s heard about Maxwell House Coffee, Good to the Last Drop!  But this ad has the bonus that it also mentions that more obscure product Maxwell House Tea.  At over 100 years old, this ad also treats us to a mode of dress not often seen in the coffee drinking masses of today.  Note too the pipe.

Maxwell House Coffee - 1910

Ad Text:

In its flavor as unchanging as time.  The same yesterday, today and tomorrow.

— If you cannot buy “Maxwell House” in your locality, write to our nearest plant for prices, and give the name of your dealer.

It’s interesting to note the emphasis on consistency of the product. This from a time in history when you might not necessarily get the same product with every purchase.

So would you buy this product?  Good vibes or bad ones?


Filed under Coffee, Drinks, Food and Drink

O-o-oh for the pause that refreshes… Coca-Cola 1935

This woman looks about as uncomfortable as any person I have ever seen in my entire life. It’s terrifying to think how much electricity is flowing through the electric hair curlers in this 1935 advertisement for Coca-Cola. I, for one, am glad that firstly, men are not subject (at least in general) to such tortures and secondly that women… well… woman only get tortured on this scale once a month or so.

Coca-Cola 1935
Ad Text:

O-o-oh for the pause that refreshes. But why keep on Longing…? In a beauty parlor or any situation, ice-cold Coca-Cola makes a pause refreshing… with a wave of wholesome buoyancy that restores you to normal. And Coca-Cola is ready at fountains or in bottles, ice-cold and tingling, around the corner from anywhere.


We’re to believe that the product will be so refreshing that it almost makes you float on air!  Go to your local soda fountain today and get some!  If, that is, you can find a soda fountain.

So would you buy this product based on this ad?  Does it make you feel positively about the product?  More importantly, would you have your hair done with such a contraption?


Filed under Coca-Cola, Drinks, Food and Drink