Category Archives: Hair care

Change the way your hair looks. Without cutting it. Brylcreem [1973]

Sometimes I like to post these and try to add a bit of random dry humor just to spice things up a bit. This time (and if you’re lucky, many times to follow) I’m not really feeling like I need to say much of anything. The early-70s hair stylings really do speak for themselves.

1973 Brylcreem

1973 Brylcreem

Ad Text:

Side Part
Side hair is groomed under and towards your cheek. Top hair goes to the side then back away from your face. If your hair has a mind of its own, use a spray of Brylcreem Soft Hair Dry Spray with Protein before you start blow-drying. It does two important things for longer hair: conditions and controls. Spray it on, then massage it into your hair and scalp. The protein penetrates your hair shafts, helping to protect your hair from the parching effect of blow-drying. And the styling control of Soft Hair will help you get your hair going where you want it. And keep it there.

No Part
If you can’t be bothered with blow-drying or you’d like to look more mature, try this. Spray your towel-dried hair with Soft Hair Dry Spray with Protein and massage it in. This puts styling control where you need it: down deep in your hair. Then, with your brush, groom all your hair straight back against your head. You’ve got a forehead again. Earlobes too. Flip the hair at your neck out and up. Use the brush at the crown to lift your hair and turn it under. This gives a little extra height where you may need it. Another spritz of Soft Hair where your natural part may be trying to appear will help prevent it from doing so.

Center Part
The last time you parted your hair on the side it either fell in your food or made you look lopsided. Try a center part instead. With your hot-comb or blow-dryer, turn your hair forward and under on either side of the part. Starting from the part, your hair should go away from your forehead, towards your cheek and back to your ear. An S-shape. This makes your hair flip out at the bottom. From the end of the part down the back of your head all hair goes up and under for fullness. At the very bottom make the ends flip by turning them up. And don’t forget Soft Hair Dry Spray with Protein. Its conditioners will counteract the effects of a hot-come or blow-dryer. And it’ll control your hair while keeping it healthy-looking. After all, if your hair is dull and dried out, all the styling in the world won’t help the way you look. That’s why, no matter what style you decide on, we’ve got a product that will help you.

Alright, all that fun out of the way, would any of you gals out there date a man with such a do? Clearly it worked for guys at one point but the style of this bygone era is simply too befuddling to behold.

Further, I get the sense that during the third section there that describes the ‘Center Part’ they got to the end of the instructions and realized suddenly that they’d forgotten to actually sell the product. The bit about “Soft Hair Dry Spray with Protein” (or SHaDSP for short) seems tacked on as if the writer just came to the realization after crafting his text that “oh shit! I still have a product I need to sell!” So lost in his textual reverie that he forgot the whole meaning of his writerly existence.



Filed under Hair care