1967 Dash Detergent and One-A-Day Vitamins

It’s a two-fer Saturday here on Golden Oldie Ads…

1967 Dash Laundry Detergent

There are several things about this advert that get ones attention.

Firstly, the hairstyle is to die for. Geometry all the way. The photo just screams 1960s. I’m also stunned at the text which indicates that most laundry detergents require over a cup of detergent per load. Even a large box wouldn’t last more than a couple of weeks. Perhaps people just didn’t wash their clothes as frequently 50 years ago?

It’s also noted that unlike other detergents, Dash is for laundry only. This was apparently a novel idea in the day. Oh, and keep in mind that you can’t use Dash with your tub and wringer. It’s only for automatic washers. Yeesh.

From Classic Ads – Household Misc

1967 One-A-Day Vitamins

This ad makes me want to get on a soapbox in about 10 different ways. Firstly, I’m vastly unimpressed at the picture this paints of women. Apparently they’re vain and shallow creatures who go to ridiculous lengths for something as vaguely defined as ‘beauty’. It’s always been my long-held belief that the cosmetic industry is self-perpetuating. Just leave your faces alone and they’ll be just fine.

Apparently too the average woman in 1967 was dieting and found nothing more exciting than trying on a new shade of lipstick. *grumble* At least the advertisers are trying to emphasize health in some vaguely selfish way.

From Classic Ads – Misc Personal Items

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In just seven days I can make you a man – 1960’s Charles Atlas

’tis true, Rocky Horror didn’t just make it up. In seven short days Charles Atlas (or Angelo Siciliano to his friends) can make you a new man with his “Dynamic Tension” workout system.

1970s Charles Atlas

Everything I needed to know about exercise I learned from musical theatre.

Gillette Safety Razor [1912]

This little gem from the archives is 100 years old this year. Lost to most of us today is the man who popularized the safety razor, King Camp Gillette. He’s got his picture right on the package! He brought us the thin, disposable type of razor rather than the long 6-inch kind that made Sweeney Todd’s clients so uncomfortable. 12 blades sold for $1 in 1912 which is about $22 if you take into account inflation.

Gillett Safety Razor - 1912

Good news though! No special preparation necessary or training necessary! Just a good, good lather but for the LOVE OF GOD DON’T FORGET TO RUB IT IN! I have no idea why the emphasis on the rubbing as indicated by the italics. Perhaps there was a special Gillette lather rubbing kit sold separately.