Colgate’s Ribbon Dental Cream – 1911

I like this advert so much that it hangs framed in my bathroom. Firstly, we’ve got a brick wall in the background. What says solid, firm and true better than a brick wall? My teeth feel stronger already and I haven’t even brushed yet. If I’m not careful I may take a bite out of my laptop in a fit of overzealous machismo.

If you read the text, it’s very martial in tone. You’re WANTED! Wanted to ENLIST in the Call of Good Teeth! And to think that all this manly bravado comes in a little pink tube at the cost of only four cents. Damn! Now that was some value!

Manly as Hell in a Little Pink Tube

Now if you’ll excuse me I’m going to go brush my teeth and try like the dickens to whistle the Marine Corp Hymn at the same time. IT’S GO TIME PEOPLE! GET IN THERE AND APPLY THAT DECAY PREVENTIVE DENTIFRICE!

Advertisement

Pepsodent Tooth Paste containing Irium! [1937]

I don’t know about you, but I can’t WAIT to get my hands on some Irium! This was a time, apparently, when advertising some random and mysterious ingredient in your product was a GOOD thing.

Irium Rocks!

I have to say that the guy brushing his teeth… seems absolutely pained. I guess that’s why he needs Irium?

Reclaim your White Teeth. Klenzo Dental Cream 1919

I don’t mind saying that this kid… is WAY too happy to be brushing his teeth.  There must be something in there besides simple tooth powder.

 

Klenzo Dental Creme 1919

Ad Text:

They ought to be white and gleaming. They ought to make your smile a joy. For white teeth are natural — darkened, discolored teeth are unnatural.
Get back your natural right by starting today to clean your teeth with Klenzo Dental Creme – the cream that cleans, polishes and restores the enamel of the teeth to its natural whiteness, making it resist decay.
Klenzo is a snow-white dental creme, made by a formula unlike any other dentrifice. Its snowy foam reaches the crevices of the teeth, dissolving foreign deposits and polishing the enamel clean.
And all the while, it imparts a wonderful refreshing sensation which is evidence that it is doing its work – that Cool, Clean, Klenzo Feeling.
Get a tube today at the nearest Rexall Store. And note that the new tube of Klenzo – at the same old price – contains more for your money.
If your teeth do not show a marked improvement after using it ten days, the druggist will refund your money.

I’m sold!