Be Really Refreshed… Coca Cola 1959

One would get the idea, perusing Coke ads over the years, that we’re supposed to get the idea that this product is just tooth-chatteringly cold.  I suppose that’s generally the case but the marketing here would seem to indicate that the Coca-Cola bottling company invented the concept.

Ad Text:

Reach for Coca-Cola… and be really refreshed! Only Coke gives you the cheerful lift that’s bright and lively… the cold crisp taste that deeply satisfies! Pause often… and always drink Coke!

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Cola-Cola 1959

You can tell a lot about how a society wants to see itself by its advertising. Clearly, in 1959 we were all just idiotically happy eating our sandwiches and drinking our sodas. I’d be absolutely astonished if the girl in this picture actually finished that huge meal though and the drive-in is very trusting to be handing out glass salt and pepper shakers to every car.

Ad Text:

Brighten every bite with Coke! Only Coca-Cola gives you that cheerful lift… that cold crisp taste! No wonder it’s the real refreshment… anytime… anywhere you’re driving! Pause… for Coke!