Tag Archives: 1970s

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Popular Science – June 1971

Greetings!  Today’s blast from the past comes to us courtesy of Popular Science in the early 70s.  It’s interesting to me to see what the ads in a publication say about the people who read it.  In this case, it’s clear that the subscribers are all of the male gender. Very male. Almost impossibly male. And they like to smoke and drink beer and drive stuff. And do things! Manly things!

As a general rule, I don’t post ads for cigarettes but this one really struck my eye. For the man who likes to smoke and doesn’t mind an 8-step process to put his smokes together I give you Laredo filter blend. It comes with a handy plastic cigarette-making machine and the pricing works out to about $.20 per pack. That’s about $1 in today’s money adjusted for inflation.

From Classic Ads – Misc

What continues to strike me about Jeep ads even from ages ago is that they haven’t changed one iota. Not a bit. This one is blasted 40 years old and it reads like an ad from today. It’s a vehicle with guts and with the same ad guys it had in the 70s.

From Classic Ads – Automotive

PopSci was also rife with ads for career improvement. Apparently readers fancied themselves clever enough to move up in the world but they just lacked the training. La Salle Extension university offers everything from a High School diploma to diesel mechanics all from the comfort of your home. I’m amused that they have -one- class in computer programming and it’s just ‘basic training.’ The gals get a separate set of options all the way to the right. No female diesel mechanics in these days, I guess. They could be accountants or dental assistants or secretaries.

From Classic Ads – Misc

Not looking to be an accountant or clean teeth? How about the Cleveland Institute of Electronics? Tell off your boss today! Learn how in handy comic-book form!

From Classic Ads – Misc

Circuits not your cup of tea? Well heck. Just join the Army. There’s just no satisfying some people!

From Classic Ads – Misc

Switching gears dramatically, the car ads of course made themselves known as they always do. Those readers who already have a job will need a way to get there. Why not try the Ford Pinto? It boasts 25 mpg and a 75 HP motor. Based on the ad text it’s really trying to compete with the VW bug to which it compares itself and based on the ad photo a half-eaten apple is better than a bug any day.

From Classic Ads – Automotive

Forget the Pinto though, you should hear what they’re saying about the Chevy Vega!

From Classic Ads – Automotive

Feeling like a car is too much responsibility? How about the Yamaha 650 XS-1B?

From Classic Ads – Automotive

Is even a motorcycle too much responsibility? Prefer to motor manfully over the snow or sand dunes rather than the city streets? Try the Honda All-Terrain Cycle. Sure it looks like something Bozo the Clown would ride but that’s OK. It takes on those sand dunes like a champ and doesn’t require a driver’s license in the event you somehow got enough DUIs to lose it back in 1971.

From Classic Ads – Automotive

And when you’re done finding a job and driving around all day has left you thirsty, kick back and relax with a Schlitz. Because nothing tastes more like Schlitz than a Schlitz.

From Classic Ads – Food And Drink

And remember when you’re out of Schlitz, you’re out of beer.  And you’re probably tan, and on a fishing boat.

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Filed under alcoholic, Automobiles, Drinks

Early 70s Fashion Free-for-all

It’s almost too easy to take pot-shots at seventy’s fashions but I’ll do it anyway. Imagine, if you will, a world in which it’s cool to wear all-denim outfits. Is this what you imagined?

1973 Denim Live-Ins

1973 Denim Live-Ins

One one hand, I regret that male fashions have become so drab and plastic. On the other hand, I can’t help but think that if THIS is what male self-expression in the area of fashion looks like then maybe we’re better off being drab?

1973 Sears Shirts

1973 Sears Shirts

And who approved these color choices?

1972 Sears Slacks

1972 Sears Slacks

And the shoes are to die for. Or… well, at least you’ll want to die.

1973 Johnston and Murphy

1973 Johnston and Murphy

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Studyboppers Delight – 1970s Smith-Corona Typewriters

It’s hard to believe that in some of our lifetimes a typewriter was considered a great college study aid. It’s to tiny it can fit easily on the lap of that girl in that little tiny skirt!

1970s Smith-Corona Typewriters

1970s Smith-Corona Typewriters

Truth be told though, I recall with great clarify getting a typewriter as a child. I was determined to retype the entire encyclopedia. To this day I know far too much about Aardvarks, Aardwolves and Acacia. That was 1970-something and when electrics came around it quite an improvement even for us young “studyboppers” as the ad so eloquently calls them.

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In just seven days I can make you a man – 1960’s Charles Atlas

’tis true, Rocky Horror didn’t just make it up. In seven short days Charles Atlas (or Angelo Siciliano to his friends) can make you a new man with his “Dynamic Tension” workout system.

1970s Charles Atlas

1970s Charles Atlas

Everything I needed to know about exercise I learned from musical theatre.

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Star Wars Promo – 1978 TEAC Tape Decks

With the purchase of any TEAC open reel tape recorder, we’ll give you a commemorative set of Star Wars tapes! These specially packaged open reel tapes are a limited edition and are not for sale anywhere. They include the music, sound effects and narration from the film. Your TEAC dealer has all the details but the offer expires April 30, 1978! Oh. Sorry. Guess we missed that great offer.

1978 TEAC Tape Decks - Star Wars Promo

1978 TEAC Tape Decks - Star Wars Promo

I recall that my dear old papa had a reel-to-reel tape deck when I was a wee lad. I must admit that as tape machines go, they certainly did give one the sense of awesome professionalism in a way that cassette tapes just could not touch. Though I daresay they wouldn’t stand a chance if they were really under attack by those x-wing fighters. I’ll bet Vader had a TEAC.

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Filed under music equipment

Reach out and Touch Someone – Bell System [1979]

Well here it is the day before Christmas and I don’t know about you but to me nothing says “Holidays” like creepy clowns making long-distance phone calls. So harken back to the days when phones had cords and slogans like “Reach out and Touch Someone” didn’t have really uncomfortable subtexts.

 

Reach out and Touch Someone

Reach out and Touch Someone (Click to view or download full-size)

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Filed under Household