Tag Archives: beauty

1951 – Rice Krispies and Tide Detergent

Rice Krispies, 1951

Pop, Crackle and Snap have been around a long time, since 1933 as it turns out. Notable bits about this particular advert include the fixed-width font that today would make us think of a primitive computer printout. Given that it’s 1951 though, they’re doubtless going for a typewriter but I fail to see how that businesslike formality will help them sell cereal.

As in all breakfast ads the milk is stone white but in 1951 it might well have been whole milk (or cream) which really is fairly white. Lastly note that the inner bag design seems to be of wax paper. I wish the bags of my cereal boxes opened up so tidily.

From Classic Ads – Food And Drink

Tide Detergent, 1951

She wears the cleanest clothes in town … her “Mom” swears by tide.

Who is this “Mom” person and why is she in quotes like that? The text is straightforward and forceful and the reaction of the gents at the water cooler seems proof that the horrid yellow dress she’s wearing really is attention-grabbing. Note how the guy in the brown coat is just letting the whole jug splash into the drain. This stuff must be good.

Further, the detergent is so magical that you don’t even have to rinse anything. Just wash, wring out and hang up! How easy is that? I’d hate to see the rash you get from wearing soapy clothes all day.

From Classic Ads – Household Misc

2 Comments

Filed under Food and Drink

1967 Dash Detergent and One-A-Day Vitamins

It’s a two-fer Saturday here on Golden Oldie Ads…

1967 Dash Laundry Detergent

There are several things about this advert that get ones attention.

Firstly, the hairstyle is to die for. Geometry all the way. The photo just screams 1960s. I’m also stunned at the text which indicates that most laundry detergents require over a cup of detergent per load. Even a large box wouldn’t last more than a couple of weeks. Perhaps people just didn’t wash their clothes as frequently 50 years ago?

It’s also noted that unlike other detergents, Dash is for laundry only. This was apparently a novel idea in the day. Oh, and keep in mind that you can’t use Dash with your tub and wringer. It’s only for automatic washers. Yeesh.

From Classic Ads – Household Misc

1967 One-A-Day Vitamins

This ad makes me want to get on a soapbox in about 10 different ways. Firstly, I’m vastly unimpressed at the picture this paints of women. Apparently they’re vain and shallow creatures who go to ridiculous lengths for something as vaguely defined as ‘beauty’. It’s always been my long-held belief that the cosmetic industry is self-perpetuating. Just leave your faces alone and they’ll be just fine.

Apparently too the average woman in 1967 was dieting and found nothing more exciting than trying on a new shade of lipstick. *grumble* At least the advertisers are trying to emphasize health in some vaguely selfish way.

From Classic Ads – Misc Personal Items

1 Comment

Filed under Household, Peronsal Grooming

Smart Set, Stories from Life – December 1927

Yesterday we looked at The Literary Digest from 1911 in all its affluent glory. Today we look at Smart Set Magazine from the 20s. The two audiences couldn’t possibly more different. Smart Set is just the sort of magazine that one of our 20s Flappers would sit down to read between flaps. Most of the content is vacuous romance drivel and the ads seem to focus fairly firm on makeup.

Usually I don’t bother with the covers since they’re not really advertising but this one struck me very firmly about the eyeballs. She makes quite a fitting icon for the times.

From Classic Ads – Misc

The majority of ads were for makeup and various accessories related to it. On the back of the front cover we find Norida powder cases. Who would have thought such a thing existed and deserved such a prominent spot in the zine?

From Classic Ads – Misc

There are a few familiar names. Irene Rich (yes, THAT Irene Rich) uses Maybelline. Never heard of that Maybelline stuff but Irene Rich… WOW!

From Classic Ads – Misc

Tangee Beauty Aids offered a wide range of women’s make-up goop stuff. You can tell how attuned I am to this particular line of marketing.

From Classic Ads – Misc

And Kissproof seems fairly suggestive of potential not-really-related-to-makeup activities though the woman in the picture looks like she might just be wielding a knife.

From Classic Ads – Misc

When our flapper friends weren’t making themselves up for a night out, they were having a smoke behind the barn. They’re better because they’re toasted! We haven’t yet gotten to the Lucky Strike Means Fine Tobacco era.

From Classic Ads – Misc

I do notice too that retailers are practically jumping out of their skins to hand out credit to customers. Send only $1! Take a year to pay whether you want fine jewelry…

From Classic Ads – Misc

…or a Buxkin Velour Mandell Fur coat!

From Classic Ads – Clothing

Lastly, we know that any Flapper worth her salt can dance up a small storm. Since you can’t dance without music, we bring you the Mello-Phonic Console Phonograph. You’ll have to draw lots though to see who gets stuck with the job of winding it up.

From Classic Ads – Music Equipment

If you prefer your grinding without the winding, check out the All-Electric Radio. This beasty would cost you the equivalent of $700 back in the day.

From Classic Ads – Music Equipment

Oh, but wait. I found this last little advert just hanging tenaciously on by a thread. Even flappers, it seems, suffered at times from irregularity. Luckily though there’s Feen-a-Mint.

From Classic Ads – Food And Drink

1 Comment

Filed under Food and Drink, technology

Sports Illustrated – September 27, 1954

Greetings! As a possibly permanent change of pace, I’ve decided to take a single issue of a periodical of the dim and misty past and have at it all in one go. Today’s lucky target of nostalgia is the September 27th 1954 edition of Sports Illustrated. That was the first year for this noble magazine veteran and this was lucky issue #7. Let’s dive in and look at the interesting part, the adverts, and ignore all that pesky content about sports!

It’s easy in today’s bare-headed culture to forget that 50 years ago hats were pretty damn important and a part of every smart-looking young man’s wardrobe. This smart green Black Forest hat has a band as wide as a weasel’s face. No doubt that was the height of fashion at the time. These suckers top out at $20 in 1954. Accounting for inflation that’s a $150 hat! That’s one salty weasel-band hat!

From Classic Ads – Clothing

This ad admonishes us to ask for genuine G.E. tubes the next time we have our televisions repaired. Do they even HAVE TV repairmen anymore? Regardless, if they do then I hope they use G.E. tubes. They really put a wallop in your tired TV picture. When’s the last time you walloped something?

From Classic Ads – Communications

These people are obviously of the monied class so of course they arrived at this fancy dinner in a Cadillac. You’d have to have a lot of money to drive a car the size of a commercial fishing vessel. Bubba-Gump’s shrimpin’ boat was smaller than this car. Her jewels by Van Cleef and Arpela. Wrap by Anthony Biotta. Car by Cadillac. All 22 feet of it.

From Classic Ads – Automotive

Old Spice – For Men. As if you had to make THAT clear. Any woman who would consider wearing Old Spice probably drives a shrimpin’ boat and gives not a whit of a care about how she smells.

From Classic Ads – Personal Grooming

Ending on a supremely manly note, Early Times is every ounce a Man’s Whisky. These people know about horses so they must know about good whisky, right? Though one must admit that with that rather pallid yellow color one can’t help but wonder if the whisky doesn’t start out as a byproduct of the horse…

From Classic Ads – Food And Drink

And that’s what advertising was like in 1954. Anybody wanting a 1954 copy of SI can have it at cost now that I’m done with it.

4 Comments

Filed under alcoholic, Automobiles, Clothing

Early 70s Fashion Free-for-all

It’s almost too easy to take pot-shots at seventy’s fashions but I’ll do it anyway. Imagine, if you will, a world in which it’s cool to wear all-denim outfits. Is this what you imagined?

1973 Denim Live-Ins

1973 Denim Live-Ins

One one hand, I regret that male fashions have become so drab and plastic. On the other hand, I can’t help but think that if THIS is what male self-expression in the area of fashion looks like then maybe we’re better off being drab?

1973 Sears Shirts

1973 Sears Shirts

And who approved these color choices?

1972 Sears Slacks

1972 Sears Slacks

And the shoes are to die for. Or… well, at least you’ll want to die.

1973 Johnston and Murphy

1973 Johnston and Murphy

6 Comments

Filed under Clothing

Studyboppers Delight – 1970s Smith-Corona Typewriters

It’s hard to believe that in some of our lifetimes a typewriter was considered a great college study aid. It’s to tiny it can fit easily on the lap of that girl in that little tiny skirt!

1970s Smith-Corona Typewriters

1970s Smith-Corona Typewriters

Truth be told though, I recall with great clarify getting a typewriter as a child. I was determined to retype the entire encyclopedia. To this day I know far too much about Aardvarks, Aardwolves and Acacia. That was 1970-something and when electrics came around it quite an improvement even for us young “studyboppers” as the ad so eloquently calls them.

4 Comments

Filed under technology

In just seven days I can make you a man – 1960’s Charles Atlas

’tis true, Rocky Horror didn’t just make it up. In seven short days Charles Atlas (or Angelo Siciliano to his friends) can make you a new man with his “Dynamic Tension” workout system.

1970s Charles Atlas

1970s Charles Atlas

Everything I needed to know about exercise I learned from musical theatre.

1 Comment

Filed under Peronsal Grooming