Tag Archives: music

Smart Set, Stories from Life – December 1927

Yesterday we looked at The Literary Digest from 1911 in all its affluent glory. Today we look at Smart Set Magazine from the 20s. The two audiences couldn’t possibly more different. Smart Set is just the sort of magazine that one of our 20s Flappers would sit down to read between flaps. Most of the content is vacuous romance drivel and the ads seem to focus fairly firm on makeup.

Usually I don’t bother with the covers since they’re not really advertising but this one struck me very firmly about the eyeballs. She makes quite a fitting icon for the times.

From Classic Ads – Misc

The majority of ads were for makeup and various accessories related to it. On the back of the front cover we find Norida powder cases. Who would have thought such a thing existed and deserved such a prominent spot in the zine?

From Classic Ads – Misc

There are a few familiar names. Irene Rich (yes, THAT Irene Rich) uses Maybelline. Never heard of that Maybelline stuff but Irene Rich… WOW!

From Classic Ads – Misc

Tangee Beauty Aids offered a wide range of women’s make-up goop stuff. You can tell how attuned I am to this particular line of marketing.

From Classic Ads – Misc

And Kissproof seems fairly suggestive of potential not-really-related-to-makeup activities though the woman in the picture looks like she might just be wielding a knife.

From Classic Ads – Misc

When our flapper friends weren’t making themselves up for a night out, they were having a smoke behind the barn. They’re better because they’re toasted! We haven’t yet gotten to the Lucky Strike Means Fine Tobacco era.

From Classic Ads – Misc

I do notice too that retailers are practically jumping out of their skins to hand out credit to customers. Send only $1! Take a year to pay whether you want fine jewelry…

From Classic Ads – Misc

…or a Buxkin Velour Mandell Fur coat!

From Classic Ads – Clothing

Lastly, we know that any Flapper worth her salt can dance up a small storm. Since you can’t dance without music, we bring you the Mello-Phonic Console Phonograph. You’ll have to draw lots though to see who gets stuck with the job of winding it up.

From Classic Ads – Music Equipment

If you prefer your grinding without the winding, check out the All-Electric Radio. This beasty would cost you the equivalent of $700 back in the day.

From Classic Ads – Music Equipment

Oh, but wait. I found this last little advert just hanging tenaciously on by a thread. Even flappers, it seems, suffered at times from irregularity. Luckily though there’s Feen-a-Mint.

From Classic Ads – Food And Drink

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The Pause the Refreshes while Shopping – 1936 Coca Cola

There’s certainly no fear of gender stereotypes here. These gals are decked out in the absolute latest fashions as they’re out shopping in fur coat and jaunty cap.  Luckily for these thirsty shoppers Coke is available “just around the corner from anywhere” for just five cents!

1936 Coca Cola

1936 Coca Cola

And when you get home, Ray Noble and his orchestra play “the kind of music that youthful people go for” at 9:30 eastern on the Columbia Network. When’s the last time you saw a print ad for a radio program? That Ray Noble is really decked out to the nines. With that little baton you can bet that they’re going to be playing some real swingin’ tunes!

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Star Wars Promo – 1978 TEAC Tape Decks

With the purchase of any TEAC open reel tape recorder, we’ll give you a commemorative set of Star Wars tapes! These specially packaged open reel tapes are a limited edition and are not for sale anywhere. They include the music, sound effects and narration from the film. Your TEAC dealer has all the details but the offer expires April 30, 1978! Oh. Sorry. Guess we missed that great offer.

1978 TEAC Tape Decks - Star Wars Promo

1978 TEAC Tape Decks - Star Wars Promo

I recall that my dear old papa had a reel-to-reel tape deck when I was a wee lad. I must admit that as tape machines go, they certainly did give one the sense of awesome professionalism in a way that cassette tapes just could not touch. Though I daresay they wouldn’t stand a chance if they were really under attack by those x-wing fighters. I’ll bet Vader had a TEAC.

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Filed under music equipment

Sweet Georgia Boombox – 1980 JVC Boombox

Before they were officially dubbed boomboxes, they were “Portable Component Systems” and this one has an optional record player though it escapes me how you’d carry that down the street with you.

Sweet Georgia Boombox

Sweet Georgia Boombox

Not long after, the boombox would become king and the record player would die a slow death filled with needle-drop hiss. But don’t feel bad because albums are back with a force. Can eight-tracks and wax cylinders be far behind?

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1920 Victrola – His Master’s Voice

For decades and decades that poor dog stuck his little snout into the bell of that Victrola. I’m willing to say that he’s probably stone deaf after all that noise at such close range.

1920 Victrola

1920 Victrola

Perusing these ads, Caruso is mentioned again and again. I wonder how many people in 2012 know who he was? Such is the fleeting light of fame. 90 years to anonymity.

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Filed under Entertainment, music equipment, record players

They’re on a Mission from God – The Blues Brothers [1980]

Coming June 20th to a Theatre near you, The Blues Brothers! Rated R, I’m always amused to note because of some profanity. I wonder what rating it would earn in today’s profanity-filled world?

The Blues Brothers

The Blues Brothers

In a few words though, best movie EVER and music to die for.

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Filed under Entertainment, Movies

Select your Victrola for Christmas [1919]

In honor of the upcoming holiday, we bring you a Christmas suggestion from nearly 100 years ago.

1919 RCA Victrola

1919 RCA Victrola

For the record, this would be the best Christmas gift EVER! Even all this time later.

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Filed under music equipment, record players