Tag Archives: style

1951 – Rice Krispies and Tide Detergent

Rice Krispies, 1951

Pop, Crackle and Snap have been around a long time, since 1933 as it turns out. Notable bits about this particular advert include the fixed-width font that today would make us think of a primitive computer printout. Given that it’s 1951 though, they’re doubtless going for a typewriter but I fail to see how that businesslike formality will help them sell cereal.

As in all breakfast ads the milk is stone white but in 1951 it might well have been whole milk (or cream) which really is fairly white. Lastly note that the inner bag design seems to be of wax paper. I wish the bags of my cereal boxes opened up so tidily.

From Classic Ads – Food And Drink

Tide Detergent, 1951

She wears the cleanest clothes in town … her “Mom” swears by tide.

Who is this “Mom” person and why is she in quotes like that? The text is straightforward and forceful and the reaction of the gents at the water cooler seems proof that the horrid yellow dress she’s wearing really is attention-grabbing. Note how the guy in the brown coat is just letting the whole jug splash into the drain. This stuff must be good.

Further, the detergent is so magical that you don’t even have to rinse anything. Just wash, wring out and hang up! How easy is that? I’d hate to see the rash you get from wearing soapy clothes all day.

From Classic Ads – Household Misc


Filed under Food and Drink

1967 Dash Detergent and One-A-Day Vitamins

It’s a two-fer Saturday here on Golden Oldie Ads…

1967 Dash Laundry Detergent

There are several things about this advert that get ones attention.

Firstly, the hairstyle is to die for. Geometry all the way. The photo just screams 1960s. I’m also stunned at the text which indicates that most laundry detergents require over a cup of detergent per load. Even a large box wouldn’t last more than a couple of weeks. Perhaps people just didn’t wash their clothes as frequently 50 years ago?

It’s also noted that unlike other detergents, Dash is for laundry only. This was apparently a novel idea in the day. Oh, and keep in mind that you can’t use Dash with your tub and wringer. It’s only for automatic washers. Yeesh.

From Classic Ads – Household Misc

1967 One-A-Day Vitamins

This ad makes me want to get on a soapbox in about 10 different ways. Firstly, I’m vastly unimpressed at the picture this paints of women. Apparently they’re vain and shallow creatures who go to ridiculous lengths for something as vaguely defined as ‘beauty’. It’s always been my long-held belief that the cosmetic industry is self-perpetuating. Just leave your faces alone and they’ll be just fine.

Apparently too the average woman in 1967 was dieting and found nothing more exciting than trying on a new shade of lipstick. *grumble* At least the advertisers are trying to emphasize health in some vaguely selfish way.

From Classic Ads – Misc Personal Items

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Filed under Household, Peronsal Grooming

Change the way your hair looks. Without cutting it. Brylcreem [1973]

Sometimes I like to post these and try to add a bit of random dry humor just to spice things up a bit. This time (and if you’re lucky, many times to follow) I’m not really feeling like I need to say much of anything. The early-70s hair stylings really do speak for themselves.

1973 Brylcreem

1973 Brylcreem

Ad Text:

Side Part
Side hair is groomed under and towards your cheek. Top hair goes to the side then back away from your face. If your hair has a mind of its own, use a spray of Brylcreem Soft Hair Dry Spray with Protein before you start blow-drying. It does two important things for longer hair: conditions and controls. Spray it on, then massage it into your hair and scalp. The protein penetrates your hair shafts, helping to protect your hair from the parching effect of blow-drying. And the styling control of Soft Hair will help you get your hair going where you want it. And keep it there.

No Part
If you can’t be bothered with blow-drying or you’d like to look more mature, try this. Spray your towel-dried hair with Soft Hair Dry Spray with Protein and massage it in. This puts styling control where you need it: down deep in your hair. Then, with your brush, groom all your hair straight back against your head. You’ve got a forehead again. Earlobes too. Flip the hair at your neck out and up. Use the brush at the crown to lift your hair and turn it under. This gives a little extra height where you may need it. Another spritz of Soft Hair where your natural part may be trying to appear will help prevent it from doing so.

Center Part
The last time you parted your hair on the side it either fell in your food or made you look lopsided. Try a center part instead. With your hot-comb or blow-dryer, turn your hair forward and under on either side of the part. Starting from the part, your hair should go away from your forehead, towards your cheek and back to your ear. An S-shape. This makes your hair flip out at the bottom. From the end of the part down the back of your head all hair goes up and under for fullness. At the very bottom make the ends flip by turning them up. And don’t forget Soft Hair Dry Spray with Protein. Its conditioners will counteract the effects of a hot-come or blow-dryer. And it’ll control your hair while keeping it healthy-looking. After all, if your hair is dull and dried out, all the styling in the world won’t help the way you look. That’s why, no matter what style you decide on, we’ve got a product that will help you.

Alright, all that fun out of the way, would any of you gals out there date a man with such a do? Clearly it worked for guys at one point but the style of this bygone era is simply too befuddling to behold.

Further, I get the sense that during the third section there that describes the ‘Center Part’ they got to the end of the instructions and realized suddenly that they’d forgotten to actually sell the product. The bit about “Soft Hair Dry Spray with Protein” (or SHaDSP for short) seems tacked on as if the writer just came to the realization after crafting his text that “oh shit! I still have a product I need to sell!” So lost in his textual reverie that he forgot the whole meaning of his writerly existence.


Filed under Hair care