I like this advert so much that it hangs framed in my bathroom. Firstly, we’ve got a brick wall in the background. What says solid, firm and true better than a brick wall? My teeth feel stronger already and I haven’t even brushed yet. If I’m not careful I may take a bite out of my laptop in a fit of overzealous machismo.
If you read the text, it’s very martial in tone. You’re WANTED! Wanted to ENLIST in the Call of Good Teeth! And to think that all this manly bravado comes in a little pink tube at the cost of only four cents. Damn! Now that was some value!
Now if you’ll excuse me I’m going to go brush my teeth and try like the dickens to whistle the Marine Corp Hymn at the same time. IT’S GO TIME PEOPLE! GET IN THERE AND APPLY THAT DECAY PREVENTIVE DENTIFRICE!