Before there were talking frogs, there were pull-tab cans. The current slogan of “this bud’s for you” appears in the newspaper on the right-hand side of the street.
Except for the obsolete can-opening mechanism the ad is fairly unremarkable except for the reaction of the gentleman in the foreground. His lady friend is leading him across the street but he’s become distracted by the giant beer in the sky. She clearly couldn’t care less but he is enthralled. Is the advertising trying to tell us that beer is more important than a relationship with a woman in a blue velour dress? Well, maybe. Well… velour? Very probably.